PERSONAL INJURY LAW FIRM
BRIEF
Create ad ad for a personal injury law firm
INSIGHT
People (Gen-Z) drive like it’s a normal day, because they don’t anticipate getting into a car accident, but one moment could change everything.
IDEA
Car injury lawyer ads rely heavily on crash imagery/photography and that no longer resonates the way we want it to (billboard blindness). By using avatars and showing the moment before the crash, the visual bypasses the “that wouldn’t be me” thinking and makes viewers identify with the characters and feeling of vulnerability that one moment could change everything.
The red represents what the driver didn’t necessarily see/sudden harm, the white represents the normalcy, safety and every day life.
EXECUTION
Those who get into the most car accidents in the United States are: Gen-Z, crash risk is highest in the first year a teen has their license, and fatal crashes are more likely to occur at night
Why are we putting these ads on social media?
A majority of Gen-Z (teen drivers) get their news and learn info from social media on a daily basis. By placing the ad on this platform, we make legal help accessible to Gen-Z, and build familiarity and trust over time. Instead of making Gen-Z to search for us in a moment of crisis. This ad will also be placed on facebook, so that the parents of Gen-Z are also aware and can access this resource.