PERSONAL INJURY LAW FIRM
BRIEF
Create ad ad for a personal injury law firm
INSIGHT
People drive like it’s a normal day, because they don’t anticipate getting into a car accident, but one moment could change everything.
DESIGNS
Car injury lawyer ads rely so heavily on crash imagery/photography and that no longer resonates the way we want it to. By using avatars and showing the moment before the crash, the visual bypasses the “that wouldn’t be me” thinking and makes viewers identify with the characters and feeling of vulnerability that one moment could change everything.
Why are we putting these ads on social media?
A majority of Gen Z (teen drivers) get their news and learn info from social media on a daily basis
By placing the ad on this platform, we make legal help accessible to Gen-Z, and build familiarity and trust over time instead of forcing them to search for us in a moment of crisis