NETFLIX

An Original Connection

BRIEF

Bring 3 OOH ideas for a streaming service. Think about how you can stand out in a current oversaturated streaming market.

INSIGHT

People stream because characters provide emotional intimacy, but that intimacy requires no reciprocity and still leaves viewers physically alone.

EXECUTIONS

You'll notice, where the scene is in the print, is where the ad will be. I like the idea of the digital billboard, so like a 5 second clip could be shown, so that you could see the connection/emotional intimacy.

IDEA

I wanted to show the idea of missed connection, but darker.